The reputable Journal of American Medicine Association just published a study showing that participants who stood to gain (or lose) money in order to hit weight-loss targets were 7.7-9.4 times more successful than others who did not have this motivating factor.
I wish this incentive could be actualized / translated for everyone so that they had the same odds of success. Maybe if you want to encourage someone you love to lose weight - you could offer them a dollar a pound. Or conversely, they owe you a dollar a pound they don't lose. Whatever motivates them to make healthy life choices. I am not talking about that stubborn "last five" - - I am referring to unhealthy weight that prevents someone you love and care about from living their life to the fullest.
Please if you have a friend or loved one who would benefit from an introduction to our gym, we encourage you to bring them in or contact us at pureaustin@pureaustin.com so we can help orient them and get them involved in a healthy fitness program that can enhance their life. Unlike most gyms, our ulterior motives are not getting as many people as we can to sign up but not show up. We want our members to be some of the healthiest, happiest, fittest people we know.
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